YouGov poll says a third of Brits don't care about 4G

A recent study by YouGov suggests that a third of Brits don't care about 4G, with most happy to stick with the current 3G set-up.

The findings come just before most of the UK's major networks roll out 4G, with EE's offering already being available for eightmonths. The YouGov Poll quizzed 1,456 UK residents aged 16 and over, with 275 already owning a 4G phone.

Thirty-five per cent of those surveyed had nodesire to step up their data plans to 4G, with only 23 per cent saying they were excited about the prospect of 4G. Interestingly, 80 per cent of those quizzed were at least aware that 4G exists, meaning there is already a decent potential customer base for networks.

But the message will become clearer asthe networks start to roll out their services, according to Russell Feldman, technology and telecoms director at YouGov. 'That a lot of consumers can't see the point of 4G presents a real challenge to operators as more of them roll out 4G to their customers,' he says.

'The low levels of understanding about what 4G offers indicates that networks need to be savvy when selling it to consumers - showing not just that it exists but also what it does. Take-up is likely to be a slow burn as consumers hold off making decisions until they see it in action.'

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