In Small Talk, the National Post gives you all the information you need to get through the pop culture conversations that are filling our elevators, subway rides and dinner parties. Today, Nathalie Atkinson fills you in on a pair of strategic publicity stunts at the MuchMusic Video Awards.

What's the Kardashian clan done now? On Sunday night, sisters Kendall and Kylie Jenner co-hosted the MuchMusic Video Awards.

So they played emcee - what's the big deal, aside from the fact that they aren't good at reading prompters? The sisters recently told an interviewer they didn't want to overthink their MMVA hosting duties. Turns out all their thinking went into outfit-planning.

Why do you say that? Because they're not the only lazy readers. The way to guarantee headlines now is with pictures that are worth the thousand words you don't have to read because people don't read any more. Exhibit A: Rihanna's Met Gala gown.

So they wore pretty dresses? Big deal. These red carpet looks were calculated for maximum chatter (guilty, as charged). Kendall's gown, by relatively new Milanese fashion designer Fausto Puglisi, was covered in his signature lavish rhinestone and gilt embroideries ...

... I saw a photo. How much scandal can be caused by floor-length, high-necked, long-sleeved gown? You'd be surprised. Remember Jennifer Lopez in plunging green Versace at the 2000 Grammys? Those were simpler times.

What, could we see her underwear? No. There were none.

How do we know that? One clue. Actually, two: slits up to the hip on both sides. Like the flap about Gwyneth Paltrow's 'I like to work a Seventies vibe' dress, taken up two revealing notches. Now that the sternum and sideboob have had their day, pelvic bones are the new erogenous zone.

Why is that a problem? It isn't, really. Unless you like fashion. Ironically, in spite of the slits it was the 18-year-old model's modesty that ruined the line of the gown. It falls awkwardly from the waist, presumably because it's affixed to her lower abdomen with two-sided dress tape. It's not like she had to worry about gusts of wind wardrobe malfunction, either, because the hem looked lumpy, like it was weighted down.

Maybe Kendall had to show gams because she's secretly a Veet spokeperson? Mom Kris is so diabolically smart like about endorsements that I frankly wouldn't put anything past them. Now that I think of it, what Kendall said on Twitter, 'Why do one slit when you can do TWO!? #MMVAs' sounds like a tagline.

That would be a first! Not really. Plus it looks like the famous costume Elizabeth Taylor wore as Cleopatra, when she rolls out of a carpet in Caesar's chambers and tells him what's what with his war games. Except even femme fatale Cleo wore trousers under her slits.

Wait, isn't big sister Kim the Elizabeth Taylor fanatic? Do I sense sibling rivalry? Yes, but she's busy making news getting her one-year-old daughter North's ears pierced, with diamonds. She can't be in two places at once.

Post By http://arts.nationalpost.com/2014/06/16/mmvas-2014-why-is-kendall-jenners-daring-slit-to-there-dress-such-a-big-deal/

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