UPDATED, Friday, 7:20 AM: Dawn Of The Planet Of The Apes took in $4.1M in late nights starting at 10 PM in about 2,750 theaters last night. In comparison, X-Men: Days Of Future Past opened at 10 PM in 2,904 locales and brought in $8.1M and ended up with a three-day gross of $90.8M. World War Z opened at 8 PM on 3,607 screens to take in $3.6M and went on to gross a three-day of $66.4M. So Apes is off to a fairly decent start for the weekend so far. Rise Of The Planet Of The Apes swung in with a three-day take of $54.8M and Fox is saying that Dawn may open similarly but it looks to go higher as interest among the male demo ages 20 to 55 is as high as you can get. Thanks to the quality of the first film, the anticipation for this film is incredibly strong.
PREVIOUSLY, Thursday, 10:55 AM: This weekend, the industry has cleared the way for Fox's Dawn Of The Planet Of The Apes, which is opening tonight at 10 pm in late night screenings on about 2,700 screens with all its 3-D glamour before it hits 3,996 this weekend. Of that number, 350 to 360 are large formats. This is a quality pic, not as good as the first one, Rise Of The Planet Of The Apes (also produced by Chernin Entertainment), but it delivers to its target demo. And it's grabbing the interest of both old and new audiences. (Old as in my age who remember the first round, starring Charlton 'out-of-my-cold-dead-hands' Heston) ... so, 20-somethings and older. The first installment opened to $54.8M at the beginning of August of 2011 and went onto gross $481.8M worldwide with $176.7M (or only roughly 37%) coming from domestic audiences. Fox is expecting a similar opening but it could go higher - much higher - and I believe it will given that the interest is much higher than the first, tracking as high as you can get with males 20 through 55.
So Apes takes the No. 1 spot, followed by Transformers: Age Of Extinction which will cross $200M in its third week of release (with $18.4M through last night). After that, it'll be the same ol, same ol. How much will Tammy fall?
Right now, Apes represents more than 70% of Fandango's weekend ticket sales and the company said it's outselling the first installment at the same point in the sales cycle. They have it pacing similar to ticket sales for World War Z, which opened to $66.4M last summer. This one was launched with a fantastic marketing campaign starting with that arresting one-sheet teaser of Caesar.
RELATED: 'Boyhood' 39 Shooting Days, 4,200 shooting schedule
I rarely mention a limited release in my weekend box office preview, but IFC Films' Boyhood from filmmaker Richard Linklater is opening this weekend in five theaters. This coming-of-age story is one of the best pictures we have seen in a long time here at Deadline - and it's gotten 100% on Rotten Tomatoes. Though it is long, it never feels lengthy. It is also playing quite well on social media for an art house film (see how well here). Oscar worthy.
The budget for this one (which shot for 12 years at a budget of about $200,000 each time) is around $2.4M. Word-of-mouth should be strong. So I will be watching this one's per-screen averages this weekend as well. The film stars Ellar Coltrane, Patricia Arquette, Ethan Hawke and Linklater's daughter Lorelei. It opens tomorrow.
Also, going wider in its expansion is TWC's Begin Again, starring Mark Ruffalo and Kiera Knightly, which is getting fantastic word of mouth.
Post By http://www.deadline.com/2014/07/box-office-preview-dawn-of-the-planet-of-the-apes-boyhood/
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