Electronics retailer Best Buy's online website is currently down, a technology glitch that the company blamed on a concentrated spike in mobile traffic.
A visit to the Best Buy website says the following: 'We're sorry. BestBuy.com is currently unavailable. Check back soon.'
Best Buy spokeswoman Amy von Walter said a spike in mobile traffic triggered issues that led Best Buy to shut down the website 'in order to take proactive measures to restore full performance.'
'Our customers can return to BestBuy.com in the next several hours to take advantage of today's door busters,' von Walter said in an e-mail statement.
The glitch comes at a critical time for the company as it aims to compete for more than $50 billion in sales that are generated for the Thanksgiving weekend. The holiday shopping season is highly competitive, especially for the Black Friday weekend when retailers like Best Buy aim to lure consumers with door buster deals. Such promotions are often popular in the consumer electronics space, where deals focus on televisions, tablets and other tech gadgets.
Online sales are important for Best Buy, with that business reporting nearly 20% growth in the U.S. for the fiscal year ended February 1. The online business is also a component of Best Buy's fairly new ship-from-store feature-a capability that allows the retailer to fill online merchandise sales by using inventory at the company's brick-and-mortar retail stores.
Post By http://fortune.com/2014/11/28/best-buys-website-down/
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