Waterloo Region Record

TORONTO - BlackBerry Ltd. is offering to pay iPhone users as much as $550 to switch to a square-screened BlackBerry Passport.

Starting in December, customers who trade in an iPhone for the keyboard-equipped Passport will get as much as $400 back depending on their Apple smartphone's model and condition, plus a $150 prepaid gift card, BlackBerry said in a statement. The promotion is only available in North America and lasts until Feb. 13.

After losing most of its smartphone market share to iPhones and devices running Google's Android software, BlackBerry is focusing on selling to business and government users. It brought back the physical keyboard and is touting the ease of working on the Passport's wide screen.

The deal is part of a blast of holiday promotions BlackBerry announced late Monday, including a Black Friday sale, a new financing program, and red and white Passport phones.

'We are thrilled with the positive reception the BlackBerry Passport has received since we launched in September,' BlackBerry chief executive officer John Chen said in a statement.

'The introduction of the red and the white BlackBerry Passport colors underscores our commitment to break through the sea of rectangular-screen, all-touch devices, offering different styles that meet mobile professionals' personalities.'

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