And so the magazine dropped their winter issue cover on to an unsuspecting world this morning, featuring an oiled-up KKW wearing nothing but a choker of pearls and black elbow gloves, peering perkily over her shoulder. Break the internet? They're going to obliterate it.

It's the most famous arse in the world, primarily because of the incredibly savvy business woman is it attached to. Every aspect of the Kardashian West brand is curated, controlled and perfectly strategized. Don't make the mistake of thinking that this is a woman who makes a single unplanned misstep, especially when it comes to sharing images of her most famous asset.

Just look at the choice of photographer for the Papermag cover: if you're going to be pictured nearly naked in pictures that the entire world is going to see, Jean-Paul Goude is the man to have behind the camera. This is the man who was was responsible for Grace Jones in her heyday, who photographed Vanessa Paradis as a bird in cage for Chanel and that Léa Seydoux Prada campaign. It's an inspired move.

But even with an artist like Goude attached to the shoot, and a series of images that are undeniably both ambitious and creative (one is of Kim pouring champagne over her head and catching it in a glass resting comfortably on her famous derrière), these pictures are going to be endlessly picked over and mocked, just like her American Vogue cover shoot was in March. Because, in every aspect of her very public life, Kim inspires inexplicably vitriolic levels of dislike from people who consider her too self-promoting, too tacky, too, well, mainstream, to truly belong in the upper echelons of the fashion world. A mere reality TV star, the message is that Kim should know her place.

Not that any of this seems to phase her. And why would it? Within minutes of her naked bottom appear online, the internet was speaking about little else, melting into a chaotic mess of memes and adoration. Her Instragram post has been liked over half a million times, already well on its way to beat the the most liked picture of all time - one of Kim and Kayne West on their wedding day.

'And they say I didn't have a talent' she tweeted this morning '...try balancing a champagne glass on your ass'. Well quite, Kim. Quite.

Post By http://www.independent.co.uk/voices/kim-kardashian-west-and-jeanpaul-goude-really-might-break-the-internet-9855458.html

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