Who cares if they don't wear the stuff? One Direction can still launch a make-up collection and make millions - and so they are, with 'Little Things'.
Lipsticks, cheek tints and polishes - that's what makes you beautiful according to boy band One Direction, who have just launched their capsule cosmetic collection with MUA Make-Up Academy.
So fans, forget the natural look because it's the Little Things (the name of their 15-piece lip, nail and cheek colour collection) which makes all the difference now.
READ - One Direction's new fragrance: Our Moment
If you can't decide between colours, let the British boys Harry, Liam, Zayn and Louis, persuade you. Each band member has chosen their favourite polish (represented by a smiley photo of each hanging from the lid), and signed their own 'Kiss You' lippy colour from a range which includes coral Rock Me and Moments, a romantic soft pink - natch.
Fashionista.com report how each boy, between their worldwide tour, song writing and performing, has also had time to pick out their own scented lip gloss for us. 'Harry loves strawberry,' while 'Niall loves cherry' and 'Louis Loves Vanilla,' (good to know). So it was easy pickings for the beauty-loving popstars, who also have a fragrance, 'Our Moment,' which strangely includes none of aforementioned notes, but launches in September.
READ: One Direction's style in pictures
With projected sales on their fragrance expected to reach $120 million (£78 million) in their first year, this is another beauty moment from One Direction we'd been expecting.
Prices start from £3 and go on sale July 29 at selected Superdrug stores or at superdrug.com andwww.muacosmetics.com
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